Brand Identity for Navar Specialty Coffee
Navar is one of the early specialty coffee pioneers in Iași, known for collaborating with top European roasters and building a culture around monthly guest roasters. This constant exchange shaped a refined coffee selection and an experience that resonates both locally and internationally.
The brand is built around the idea of discovery and education—inviting people into the world of specialty coffee and encouraging them to return, explore, and stay curious. Captured in the tagline The Journey of Coffee, the experience is designed as an ongoing exploration rather than a single visit.
Visually, Navar is imagined as a quiet temple of coffee. The symbol is a simple “n”, shaped like an arch—an architectural gesture that brings people together and marks the entrance into this world. The identity remains minimal and grounded, allowing the experience itself to take center stage.
