Visual Identity Proposal for Iasi Airport
in collaboration with BoomerangÂ
This proposal explores transforming the airport into a memorable visual experience, going beyond its utilitarian function. The creative direction is rooted in the idea of a space that borrows from the expressiveness of a contemporary art museum—a place that welcomes, inspires, and stays with you.
The identity is built around simple geometric modules that form the IATA code IAS and become the foundation of a flexible visual system. These shapes are recombined into a dynamic graphic language, capable of generating varied, recognizable, and expressive compositions. The result is a modern, clear, and adaptable identity that positions the airport as a vibrant space connected to creativity and movement.
