Photo Credit Instagram Crafted
Brand Identity for Crafted Coffee Studio
Crafted Coffee Studio is a specialty coffee shop designed as a third space in the city—calm, intentional, and open to everyday rituals of pause and connection.
The identity is built around the idea of belonging to a place that feels crafted in every detail. At its core is a symbolic, non-figurative creature inspired by a horse head, used as a visual totem of craft, strength, and curiosity. Its abstract nature invites interpretation, often leading people to question and reinterpret what they see—turning the logo into an ongoing conversation.
The result is a restrained but characterful system, balancing clarity with subtle expression, and positioning Crafted Coffee Studio as a space where people come not just for coffee, but for presence and atmosphere.
